Beverages
Tropicana Pure Premium Orange Juice shrank 18.8%
Tropicana's Tropicana Pure Premium Orange Juice went from 64 fl oz to 52 fl oz at the same shelf price — first observed shipping at the reduced size around January 2021.
Before · January 2019
64 fl oz
After · January 2021
52 fl oz
Package size
-18.8%
Effective price-per-unit increase
At the tracked shelf price of $5.99, that's $0.0936 per fl oz before, versus $0.1152 per fl oz after — a 23.1% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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