Snacks
Tostitos Hint of Lime shrank 15.4%
Tostitos's Tostitos Hint of Lime went from 13 oz to 11 oz at the same shelf price — first observed shipping at the reduced size around August 2021.
Before · August 2020
13 oz
After · August 2021
11 oz
Package size
-15.4%
Effective price-per-unit increase
At the tracked shelf price of $5.49, that's $0.4223 per oz before, versus $0.4991 per oz after — a 18.2% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed September 2025.
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