Beverages
Folgers Breakfast Blend Coffee shrank 11%
Folgers's Folgers Breakfast Blend Coffee went from 25.4 oz to 22.6 oz at the same shelf price — first observed shipping at the reduced size around December 2023.
Before · December 2022
25.4 oz
After · December 2023
22.6 oz
Package size
-11%
Effective price-per-unit increase
At the tracked shelf price of $16.99, that's $0.6689 per oz before, versus $0.7518 per oz after — a 12.4% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed September 2025.
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