Beverages
Gatorade Thirst Quencher shrank 12.5%
Gatorade's Gatorade Thirst Quencher went from 32 fl oz to 28 fl oz at the same shelf price — first observed shipping at the reduced size around September 2021.
Before · January 2020
32 fl oz
After · September 2021
28 fl oz
Package size
-12.5%
Effective price-per-unit increase
At the tracked shelf price of $1.89, that's $0.0591 per fl oz before, versus $0.0675 per fl oz after — a 14.3% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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