Dairy
Tillamook Ice Cream Vanilla shrank 14.3%
Tillamook's Tillamook Ice Cream Vanilla went from 56 fl oz to 48 fl oz at the same shelf price — first observed shipping at the reduced size around June 2021.
Before · January 2019
56 fl oz
After · June 2021
48 fl oz
Package size
-14.3%
Effective price-per-unit increase
At the tracked shelf price of $5.99, that's $0.107 per fl oz before, versus $0.1248 per fl oz after — a 16.7% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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