Dairy
Edy's/Dreyer's Slow Churned shrank 12.5%
Edy's's Edy's/Dreyer's Slow Churned went from 48 fl oz to 42 fl oz at the same shelf price — first observed shipping at the reduced size around June 2020.
Before · January 2018
48 fl oz
After · June 2020
42 fl oz
Package size
-12.5%
Effective price-per-unit increase
At the tracked shelf price of $4.49, that's $0.0935 per fl oz before, versus $0.1069 per fl oz after — a 14.3% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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