Dairy
Häagen-Dazs Vanilla Ice Cream shrank 12.5%
Häagen-Dazs's Häagen-Dazs Vanilla Ice Cream went from 16 fl oz to 14 fl oz at the same shelf price — first observed shipping at the reduced size around March 2009.
Before · January 2008
16 fl oz
After · March 2009
14 fl oz
Package size
-12.5%
Effective price-per-unit increase
At the tracked shelf price of $5.99, that's $0.3744 per fl oz before, versus $0.4279 per fl oz after — a 14.3% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
Check your own pantry
Scan any grocery barcode and Shrunk checks it against USDA FoodData Central and Open Food Facts for you — free, no account needed.