Dairy
Breyers Natural Vanilla shrank 14.3%
Breyers's Breyers Natural Vanilla went from 56 fl oz to 48 fl oz — first documented at the reduced size around May 2008. Price history is evaluated separately.
Before · May 2007
56 fl oz
After · May 2008
48 fl oz
Package size
-14.3%
Unit-price effect at the current price
At the available tracked price of $5.49, the earlier package quantity works out to $0.098 per fl oz, compared with $0.1144 per fl oz for the reduced size — a 16.7% difference in cost per unit. This applies one current price to both documented package sizes to make them comparable; it is not historical price evidence.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed September 2025.
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