Dairy
Breyers Natural Vanilla shrank 33.3%
Breyers's Breyers Natural Vanilla went from 48 fl oz to 32 fl oz at the same shelf price — first observed shipping at the reduced size around January 2017.
Before · January 2014
48 fl oz
After · January 2017
32 fl oz
Package size
-33.3%
Effective price-per-unit increase
At the tracked shelf price of $4.99, that's $0.104 per fl oz before, versus $0.1559 per fl oz after — a 50% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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