Paper products
Kleenex Ultra Soft Facial Tissues shrank 20%
Kleenex's Kleenex Ultra Soft Facial Tissues went from 100 count to 80 count at the same shelf price — first observed shipping at the reduced size around March 2022.
Before · January 2020
100 count
After · March 2022
80 count
Package size
-20%
Effective price-per-unit increase
At the tracked shelf price of $3.49, that's $0.0349 per count before, versus $0.0436 per count after — a 25% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
Check your own pantry
Scan any grocery barcode and Shrunk checks it against USDA FoodData Central and Open Food Facts for you — free, no account needed.