Paper products
Charmin Ultra Strong Mega Roll shrank 7.6%
Charmin's Charmin Ultra Strong Mega Roll went from 264 count to 244 count at the same shelf price — first observed shipping at the reduced size around August 2022.
Before · January 2020
264 count
After · August 2022
244 count
Package size
-7.6%
Effective price-per-unit increase
At the tracked shelf price of $24.99, that's $0.0947 per count before, versus $0.1024 per count after — a 8.2% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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