Paper products
Bounty Select-A-Size Paper Towels shrank 10.3%
Bounty's Bounty Select-A-Size Paper Towels went from 117 count to 105 count at the same shelf price — first observed shipping at the reduced size around August 2022.
Before · January 2019
117 count
After · August 2022
105 count
Package size
-10.3%
Effective price-per-unit increase
At the tracked shelf price of $22.99, that's $0.1965 per count before, versus $0.219 per count after — a 11.4% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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