Paper products
Cottonelle Ultra Clean Care shrank 14.1%
Cottonelle's Cottonelle Ultra Clean Care went from 312 count to 268 count at the same shelf price — first observed shipping at the reduced size around May 2022.
Before · January 2020
312 count
After · May 2022
268 count
Package size
-14.1%
Effective price-per-unit increase
At the tracked shelf price of $18.99, that's $0.0609 per count before, versus $0.0709 per count after — a 16.4% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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