Personal care
Gillette Antiperspirant shrank 5%
Gillette's Gillette Antiperspirant went from 4 oz to 3.8 oz at the same shelf price — first observed shipping at the reduced size around December 2015.
Before · December 2014
4 oz
After · December 2015
3.8 oz
Package size
-5%
Effective price-per-unit increase
At the tracked shelf price of $7.49, that's $1.8725 per oz before, versus $1.9711 per oz after — a 5.3% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed August 2026.
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