Personal care
Colgate Cavity Protection shrank 2.4%
Colgate's Colgate Cavity Protection went from 8.2 oz to 8 oz at the same shelf price — first observed shipping at the reduced size around May 2016.
Before · May 2015
8.2 oz
After · May 2016
8 oz
Package size
-2.4%
Effective price-per-unit increase
At the tracked shelf price of $2.69, that's $0.328 per oz before, versus $0.3362 per oz after — a 2.5% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed August 2026.
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