Personal care
Crest 3D White Toothpaste shrank 7.3%
Crest's Crest 3D White Toothpaste went from 4.1 oz to 3.8 oz at the same shelf price — first observed shipping at the reduced size around January 2022.
Before · January 2020
4.1 oz
After · January 2022
3.8 oz
Package size
-7.3%
Effective price-per-unit increase
At the tracked shelf price of $4.99, that's $1.2171 per oz before, versus $1.3132 per oz after — a 7.9% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against consumerreports.org. Added to Shrunk's browse feed September 2025.
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