Snacks
Wheat Thins Original shrank 3.6%
Nabisco's Wheat Thins Original went from 14 oz to 13.5 oz at the same shelf price — first observed shipping at the reduced size around January 2022.
Before · January 2020
14 oz
After · January 2022
13.5 oz
Package size
-3.6%
Filled bar = 13.5 oz todayFull bar = 14 oz
Effective price-per-unit increase
At the tracked shelf price of $4.49, that's $0.3207 per oz before, versus $0.3326 per oz after — a 3.7% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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