Snacks
Kellogg's Froot Loops shrank 11.9%
Kellogg's's Kellogg's Froot Loops went from 10.1 oz to 8.9 oz at the same shelf price — first observed shipping at the reduced size around April 2024.
Before · April 2023
10.1 oz
After · April 2024
8.9 oz
Package size
-11.9%
Effective price-per-unit increase
At the tracked shelf price of $4.49, that's $0.4446 per oz before, versus $0.5045 per oz after — a 13.5% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed August 2026.
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