Kellogg's Froot Loops shrank 11.9%

Unit-price effect at the current price

At the available tracked price of $4.49, the earlier package quantity works out to $0.4446 per oz, compared with $0.5045 per oz for the reduced size — a 13.5% difference in cost per unit. This applies one current price to both documented package sizes to make them comparable; it is not historical price evidence.

Source

Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed August 2026.