Snacks
Toblerone Milk Chocolate Bar shrank 58.3%
Toblerone's Toblerone Milk Chocolate Bar went from 360 g to 150 g at the same shelf price — first observed shipping at the reduced size around November 2016.
Before · January 2014
360 g
After · November 2016
150 g
Package size
-58.3%
Filled bar = 150 g todayFull bar = 360 g
Effective price-per-unit increase
At the tracked shelf price of $4.99, that's $0.0139 per g before, versus $0.0333 per g after — a 140% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against bbc.com. Added to Shrunk's browse feed September 2025.
Check your own pantry
Scan any grocery barcode and Shrunk checks it against USDA FoodData Central and Open Food Facts for you — free, no account needed.