Snacks
Pepperidge Farm Goldfish Family Size shrank 10%
Pepperidge Farm's Pepperidge Farm Goldfish Family Size went from 8 oz to 7.2 oz at the same shelf price — first observed shipping at the reduced size around August 2022.
Before · January 2020
8 oz
After · August 2022
7.2 oz
Package size
-10%
Effective price-per-unit increase
At the tracked shelf price of $4.49, that's $0.5613 per oz before, versus $0.6236 per oz after — a 11.1% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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