Snacks
Frosted Flakes Family Size shrank 17.9%
Kellogg's's Frosted Flakes Family Size went from 24 oz to 19.7 oz at the same shelf price — first observed shipping at the reduced size around June 2022.
Before · January 2020
24 oz
After · June 2022
19.7 oz
Package size
-17.9%
Filled bar = 19.7 oz todayFull bar = 24 oz
Effective price-per-unit increase
At the tracked shelf price of $6.49, that's $0.2704 per oz before, versus $0.3294 per oz after — a 21.8% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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