Personal care
Pantene Pro-V Classic Clean Shampoo shrank 11.8%
Pantene's Pantene Pro-V Classic Clean Shampoo went from 25.4 fl oz to 22.4 fl oz at the same shelf price — first observed shipping at the reduced size around January 2022.
Before · January 2019
25.4 fl oz
After · January 2022
22.4 fl oz
Package size
-11.8%
Effective price-per-unit increase
At the tracked shelf price of $6.49, that's $0.2555 per fl oz before, versus $0.2897 per fl oz after — a 13.4% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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