Personal care
Huggies Natural Care Baby Wipes shrank 8.7%
Huggies's Huggies Natural Care Baby Wipes went from 184 count to 168 count at the same shelf price — first observed shipping at the reduced size around February 2022.
Before · January 2020
184 count
After · February 2022
168 count
Package size
-8.7%
Effective price-per-unit increase
At the tracked shelf price of $4.49, that's $0.0244 per count before, versus $0.0267 per count after — a 9.5% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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