Personal care
Pampers Baby Dry Diapers (Size 4) shrank 6.5%
Pampers's Pampers Baby Dry Diapers (Size 4) went from 92 count to 86 count at the same shelf price — first observed shipping at the reduced size around April 2022.
Before · January 2020
92 count
After · April 2022
86 count
Package size
-6.5%
Effective price-per-unit increase
At the tracked shelf price of $27.99, that's $0.3042 per count before, versus $0.3255 per count after — a 7% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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