Snacks
Nestlé Toll House Chocolate Chips shrank 8.3%
Nestlé Toll House's Nestlé Toll House Chocolate Chips went from 12 oz to 11 oz at the same shelf price — first observed shipping at the reduced size around April 2022.
Before · January 2020
12 oz
After · April 2022
11 oz
Package size
-8.3%
Effective price-per-unit increase
At the tracked shelf price of $3.99, that's $0.3325 per oz before, versus $0.3627 per oz after — a 9.1% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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