Snacks
Goldfish Cheddar Carton shrank 9%
Pepperidge Farm's Goldfish Cheddar Carton went from 30 oz to 27.3 oz at the same shelf price — first observed shipping at the reduced size around December 2023.
Before · December 2022
30 oz
After · December 2023
27.3 oz
Package size
-9%
Effective price-per-unit increase
At the tracked shelf price of $10.99, that's $0.3663 per oz before, versus $0.4026 per oz after — a 9.9% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against Mouse Print* (mouseprint.org), which states both the before and the after size for this product. Added to Shrunk's browse feed September 2025.
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