Snacks
Doritos Nacho Cheese shrank 5.1%
Doritos's Doritos Nacho Cheese went from 9.75 oz to 9.25 oz at the same shelf price — first observed shipping at the reduced size around January 2022.
Before · January 2020
9.75 oz
After · January 2022
9.25 oz
Package size
-5.1%
Filled bar = 9.25 oz todayFull bar = 9.75 oz
Effective price-per-unit increase
At the tracked shelf price of $4.99, that's $0.5118 per oz before, versus $0.5395 per oz after — a 5.4% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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