Snacks
Cheez-It Original Family Size shrank 9.5%
Cheez-It's Cheez-It Original Family Size went from 21 oz to 19 oz at the same shelf price — first observed shipping at the reduced size around August 2022.
Before · January 2020
21 oz
After · August 2022
19 oz
Package size
-9.5%
Effective price-per-unit increase
At the tracked shelf price of $5.99, that's $0.2852 per oz before, versus $0.3153 per oz after — a 10.5% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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