Condiments
Hellmann's Real Mayonnaise shrank 10%
Hellmann's's Hellmann's Real Mayonnaise went from 30 oz to 27 oz at the same shelf price — first observed shipping at the reduced size around March 2023.
Before · January 2020
30 oz
After · March 2023
27 oz
Package size
-10%
Filled bar = 27 oz todayFull bar = 30 oz
Effective price-per-unit increase
At the tracked shelf price of $6.49, that's $0.2163 per oz before, versus $0.2404 per oz after — a 11.1% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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