Cleaning
Dawn Ultra Dishwashing Liquid shrank 14.3%
Dawn's Dawn Ultra Dishwashing Liquid went from 28 fl oz to 24 fl oz at the same shelf price — first observed shipping at the reduced size around August 2022.
Before · January 2020
28 fl oz
After · August 2022
24 fl oz
Package size
-14.3%
Effective price-per-unit increase
At the tracked shelf price of $5.99, that's $0.2139 per fl oz before, versus $0.2496 per fl oz after — a 16.7% jump in cost per unit even though the sticker price never moved. This assumes the price held constant across the resize, which is the defining trait of shrinkflation.
Source
Verified against mouseprint.org. Added to Shrunk's browse feed September 2025.
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